PDF Download No Logo: Taking Aim at the Brand Bullies
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No Logo: Taking Aim at the Brand Bullies
PDF Download No Logo: Taking Aim at the Brand Bullies
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Product details
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Audible Audiobook
Listening Length: 18 hours and 31 minutes
Program Type: Audiobook
Version: Unabridged
Publisher: Macmillan Audio
Audible.com Release Date: December 13, 2011
Language: English, English
ASIN: B006LPQVGK
Amazon Best Sellers Rank:
Must read for anyone wishing to better understand how whacked out the US marketing and consumption fetish is...and why.Ms. Klein is a serious writer. Read all her books and articles, or remain dumb.Read this years ago, just posting now...
this book is an excellent read for people trying to understand how modern marketing and branding works. Naomi answers a lot of questions about what brands are, why theyre important, how they work, and the consequences of them. I spent the first 5 chapters absolutely crucified by rage however, as her examples are very familiar.
This book's main content has not been updated since the late 90's and thus does not cover all the changes that have happened in the world since; it does have a comment on 9/11 but it is extremely brief. It would have been interesting to see Klein's take on the 2008 recession.Aside from that, it does provide some interesting insights but at times the narrative feels too redundant.
A classic of contemporary cultural criticism that explores a new subject in-depth from every angle--historical, cultural, sociological, and political. Read this before Klein's later books. They make a meta-narrative for our times, written with style after exhaustive research and critical thinking that connects the all the dots.
Great book,just loved how it made me see the things that were so much part of my life and that I wouldn't question.Now my views are different, I catch the logos, I catch the subtle messages, I catch the hidden messages that drive me into the consumer that I am, and understand better why, how and who is behind all of it.This book is well researched, and even if written almost ten years ago, not much has changed in the world of marketing and how we are tricked into buying the things we don't need from across the world.A great read.
Despite having become modestly dated in its details (a updated edition or follow-up work would be welcomed), Naomi Klein's book No Logo remains an important work about the blurring boundaries between global business and global culture. Since its publication, much of the globalization furor directed at Kathy Lee, McDonald's, Nike, Shell Oil, Pepsi, and others has died down or been redirected at health, local impact (e.g., Wal-Mart stores) and other important but ancillary issues (take, for example, the movie Super Size Me). The fact that the noise has subsided does not, however, mean that the problems Ms. Klein cites have disappeared. More likely, the companies subjected to such scathing public rebuke have better learned how to play the game, managing their PR more effectively and hiding further and further behind layers of subsidiaries, contractors, sub-contractors, and locked factory gates.No Logo is a significant work, deserving to be much better known than it is. American consumers -- that is, all of us -- need to reach a much better understanding of how brand management has evolved into culture management, how Starbucks and Nike and Gap and The Body Shop and so many other companies are infiltrating our subconscious and controlling our cultural dialogues. No Logo still serves as an eye-opener for those who have been spending so much time at the mall that they have not yet seen what is going on around them.Sadly, No Logo is not the most approachable of books for the general populace. It is over-long and over-detailed, bogging down in topics that are probably exciting to radical activists (like billboard jamming) but are sleep-inducing to most readers. Like many people who are involved in activism, Klein sometimes loses the forest for the trees, giving us so much insider detail about causes and people we don't know that we lose interest in, and attention to, her real message. My rating of only four stars, while certainly positive, derives from Klein's tendency to preach too much to the converted and spend too little time educating the as-yet unconverted.The book is divided into four sections: No Space, No Choice, No Jobs, and No Logo. The first two sections, encompassing the first eight chapters, are well worth the price of the book by themselves. Readers will come to a new understanding of how the public spaces around them are being manipulated by mega-corporate messaging, how those corporations hide behind a public face of social consciousness, and how violently they respond when anyone seeks to question their self-proclaimed high moral ground. I would recommend these eight chapters as required reading for every third- or fourth-year high school student in America. Chapter 16, "A Tale of Three Logos," is also a fascinating account of less than admirable behavior on the parts of Nike, Shell, and McDonald's, definitely worth reading.I can only hope that Ms. Klein will someday revisit her subject matter again, perhaps to publish a more streamlined and updated version that will reach a wider audience. She deserves the audience, and the American public needs to hear her voice. Despite her understandable tendency toward one-sidedness (perhaps necessary in this case to avoid being drowned out by Nike and McDonald's commercials and Starbucks ads), Naomi Klein's No Logo is an important book that all consuming Americans should read.
Amazing book. The author is explaining how corporations are taking over governments and people. She shows how the pseudo economical growth is destroying countries and social structures. Just read it!
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No Logo: Taking Aim at the Brand Bullies PDF
No Logo: Taking Aim at the Brand Bullies PDF
