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Product details
File Size: 12189 KB
Print Length: 400 pages
Publisher: McGraw-Hill Education; 1 edition (October 26, 2018)
Publication Date: October 26, 2018
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B07BNVNSYF
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As a construction professional, I read “The Toyota Product Development System†back in 2011 and it was an “aha momentâ€. It gave me a deeper perspective on Toyota Production System (TPS) vs Toyota Product Development System (TPDS) and helped me better read “Lean in Construction†and reflect on my journey. Now, “Designing the Future†expands on the “TPDS†vision and “Lean Product Process Development (LPPD) and provides number of very applicable examples and stories from many other industries.My favorite part is the view on “Toyota – Tesla Comparisonâ€. Chapter 8 compares two strategic visions and operations philosophies which I find very relevant to where we are & crossroads in the world of design & construction.Great book, thanks again.
“Designing the Future†by Jim Morgan and Jeff Liker is an extensive collection of insights from these two leaders in the field of Lean Product Development, complemented by practical, cross-industry application and experience from several companies (e.g. Toyota, Ford, Caterpillar, Embraer, Schilling Robotics, TechnipFMC).Speaking as a Lean Product Development leader at Cummins, this book is a valuable field guide to Lean PD transformation. The success stories shared therein build motivation and confidence to make similar dramatic improvements within your own company. An inherent challenge in such efforts is understanding Lean PD concepts within the context of your organization. We’ve found that asking the right questions (What’s different? What are our improvement opportunities based these differences? Which of these improvements give us the largest, fastest gains?) are key in shifting from theory to significant tangible improvement, from resistance to advocacy. To that end, the authors conclude each chapter with a short summary of key points and questions to consider. They’re a valuable resource in finding the shifts that are most needed.Going beyond the new product development process, the authors touch on the relationship of Lean PD to business strategy, personnel development, and leadership. Moreover, shift of these magnitudes require organizational leadership support, and the authors include valuable guidance on building the necessary support for such changes.I recommend this well written and valuable resource to anyone considering and or engaged in Lean Product Development transformations.
“Designing the Future†provides the experiences and approach, from a proven leader in the transformation of Ford, Jim Morgan. The book covers the product lead re-vitalization of 2007-8 plus other advice and examples from Morgan and Liker. The principle of “Standard Architecture†with fixed and variable parameters help teams to reuse the associated lessons learned/design & process rules of execution. Ultimately this allows them to focus on specific areas of innovation. These lessons are very valuable today! The 2nd most important piece is how to bring together two diverse teams of Stamping (manufacturing) and Body Engineering (product design) into one high performance team. The book covers how two teams aligned and delivered true customer driven product excellence.This book is well worth the investment of your time to read.
I just did not see anything new from the earlier book "Toyota Product Development" , which is very good and still a valuable read.
Operational excellence will only get you so far - Deming himself writes pages of companies that fix their quality and still go out of business because their products get our of synch with what customers are really looking for.Lean is a growth strategy because it's a product-driven strategy. The whole point of lean is to add value to customers by delivering robust, useful products that make them smile at competitive prices. Without this product-based strategy in mind any "lean" effort is nothing much more than one more operational excellence drive to cut costs, which won't deliver much beyond the early low-hanging fruit savings and a lot of frustration.In this landmark book, Jim and Jeff explain clearly and directly how to envision a lean product-based strategy, and gear yourself to achieve it by developing Chief Engineers, supporting teamwork, creating flow and transparency and turning your design organization into a learning organization, every day, every where. The true secret of performing operations is well designed products and processes.The case studies alone are fascinating and a must read for any lean practitioner - the argument of the book is both clear and flows very naturally, and essential to grasp the true intention of lean: developing great products by developing great people.Read it! Offer it to your colleagues! Create a culture of product excellence!
Are you launching new products on time, achieving the required performance and cost targets, and gaining market share by bringing joy to your customers? Would you like to learn how to do this? In "Designing the Future," Jim Morgan states that “an organizational transformation is essentially a design challenge.†He and co-author Jeff Liker provide a comprehensive set of principles that can be followed to design a much-improved product and process development system. They share hard-won knowledge from a variety of companies in robotics, health care, software, consumer products, aerospace, and, of course, automotive. In my organization, we started by identifying a major challenge (long development cycle times) and experimenting with a few principles to drive improvement. We continued to learn and improve over time through multiple PDCA cycles. The principles in "Designing the Future" will show you the way. Read the book and get started creating your own future!
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