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Product details
File Size: 1034 KB
Print Length: 218 pages
Publisher: Practical Inspiration Publishing (February 28, 2018)
Publication Date: February 28, 2018
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B079DSVCJ9
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Amazon Best Sellers Rank:
#134,545 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
My only fault with this book is that Dr. Somers undersells it. This book has much broader scope than only offering financial advice that is useful and acted on by clients. With clever humor and easy to digest clarity Dr. Somers provides the reader with important ideas and tools they can use to increase the value and significance of their client engagements. If you want to distinguish your financial planning practice to be known in your market as something special, this book is for you. If you want your practice to be less vulnerable to market or economic forces beyond your control, this book is for you. If you think you would prefer having more personal or meaningful engagements with clients beyond their ledger sheets, this book is for you. Do you want to have a practice that offers clients and their families something robo systems can't? Then this book is for you. When you are ready to take your practice to a higher, more fulfilling level, you will want this book.
Being a nerdy advisor, I read this book on vacation by the pool. I scribbled and highlighted in it feverishly and laughed out loud often at the humor. It's human psychology applied to finance. It led to interesting poolside conversations. A relaxing businessman read it next with the conclusion that many of the principles apply to his business as well. A dentist is now reading this sunscreen-stained copy. Both indicate they now want more from their financial advisors. This has turned out to be a beach read with big reach.
I am a financial advisor who works with people every day on solving their financial challenges, which are in many cases behavioral and cognitive problems. There are some useful gems in here in the area of managing cognitive biases in your clients, but not much I hadn’t worked out on my own in the last 20 years of practice. If it helps a financial advisor earlier in their career be more effective, that’s great. I plan to make better use of one or two of her ideas, and I’m very grateful that more people are working in this field and addressing behavioral finance issues on the ground
Have you ever told a client to do something, something so important that it would make a meaningful difference in their lives? The client agrees, but six months, a year, two years later, the client still hasn't acted? This book is full of solutions to this all-too-common problem. It's an easy read full of useful tips that can be implemented right away. And when you read it, you'll want your clients to read it, as well.
If you're new to Behavioural Finance, nudge theory, and positive psychology, this book will provide an invaluable accelerator toward understanding how their power can be harnessed to improve your own understanding of client behaviour - and how they interpret your communication. For those already familiar with the above, you will find this is one of the only quality published works that focuses on how these relatively new, but crucially important fields of study intersect with the provision of financial advice and investment management.Moria's conversational, down-to-earth style of writing is easy to read and easy to absorb. The book is full of actionable take-aways that you can put to work right away in your practice, and you are sure to see the benefits!
There is intellect, and then there is Wisdom. Dr. Somers delivers BOTH in this book. With psychologists typically addressing how thinking impacts mental and physical health, Dr. Somers addresses how our thinking impacts our wealth! She makes the elusive seem understandable, and more importantly easily practiced. Addressing the heart and mind of money, this is a must read for anyone (financial professional or otherwise) that wants a better understanding of their relationship with money, and how to improve it.
I am only 30 pages in and Dr. Somers words ring huge truth to the reality of what financial advisors REALLY ARE and REALLY DO when done well. As an advisor myself, no matter how many initials of alphabet soup I have behind my name, if the client does not take action on the counsel given, then all my study and time with the client is for nothing. What's the old saying, A spoonful of sugar makes the medicine go down." If your an advisor and stuck in a rut, read this book and yes I know I am only 30 pages in. Once I am done, I shall add even more fun.
Fit advice for today’s and tomorrow’s advisors who want to make a difference in their practice and with the many dying for financial direction that makes a difference.
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